One of the approaches of retail management. In this approach the retailer is a finder and investigator of facts: reducing, synthesizing, and dissecting facts in order to make decisions systematically. To make these decisions, the retailer uses models and theories of retail phenomena that enable him or her to structure all dimensions of retailing. An analytical approach usually results in a standardized set of procedures, success formulas, and guideline.
Reference: http://design-marketing-dictionary.blogspot.com/2010/04/analytical-method-to-retail-management.html
Determining, developing and analyzing inclusive set of rules and analytical methods to scale and optimize relationship with customers by analyzing.
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